Sunday, 6 October 2013

Positive Brand Review

Is a Television Show even a brand, or is the Company that pays for it and broadcasts it the Brand? Hmmm... We... with my amount of experience with brands and such things like Branding Strategy I... have no idea.
But I am going to try and make you believe that I know exactly what's going on here.

There are so many Television Broadcasters out there. Just in South Africa we have MNET (Did you know there's also an MNET in South Korea and Australia?), SABC 1,2,3 and eTV. Then we have DSTV with all it's 500 channels, like The Discovery Channel, the History Channel, the Style Network... the list is ENDLESS! Then you have to think about the huge corporations in America and England like Fox, CBS, HBO and the BBC. Television is a huge deal. It brings us all the news and entertainment we could ever wish for, right into our living rooms from around the world.

Let's not get in too over our heads here. Lets start small, not get to crazy over this thing. Its no big deal - its only Brand Strategy.

Mnet started way back in 1986 and has been going strong ever since, with loads of International hits and a bunch of locally produced shows like Carte Blanche. Over they years, Mnet has increased the viewer ship of their audience by spicing things up with the shows we have all been anxiously awaiting to watch from America and other places overseas. Earlier this year they were screening shows simultaneously to the States, which was pretty cool, because you didn't have to spend all your internet trolling time trying to avoid spoilers of your favourite shows.

"I really enjoy watching Mnet, it has my shows on!" - Kendyll, Durban.

Mnets logo is a blue 'M', in a ribbon that has been spiced up over the years to look more classy and sophisticated, doing the brand well to reach its target audience and really put itself on the map as worth while channel when DSTV came around. It as finally a worthy competitor taking on channels of a higher calibre.

Mnet has many ways of keeping its viewers entertained and in touch on a personal level, with initiatives like Mnet Cares.

There are also many opportunities for viewers to get involved with competitions and premium initiatives with Mnet and DSTV.

Mnets Sunday Night movies have always meant family time for people, and that's the kind of connection with the people of South Africa and the audience that Mnet has built up over the years. They're all about connecting people, bringing magic into their homes and lives.

"It's a good and bad thing. People are sleeping at that time, but the movies are good usually." - Daniel, Johannesburg.

Thanks for listening